Red fire and black embers to recall barbecue.
The client requested a logo for a new barbecue site for the Italian market. The logo had to be eye-catching and attention-grabbing, without being too exaggerated and traditional.
I chose from the start the colors red and black representing fire and embers respectively, but also the colors of the barbecue models the client sells. The logo underwent several changes before reaching its final form. At first I tried to visually render the “dirt” of grilling, to give a greater sense of roughness, but in the end I opted for a cleaner and more modern graphic, essential, with a stylized flame and a “thin” font, giving more prominence to the word barbecue, which is the focus of everything.
I also created the website, which is currently still under construction.