Color to represent light

The client requested to create the brand identity for JBF, a startup company that deals with video surveillance cameras and fiber optic terminations. I was not provided with much material about it, so I opted for a logo that would recall the section of a cable, which is usually composed of several layers. So I worked on two concentric circles, breaking the outer one to merge it with the J of JBF. The color recalls the light passing through the optical fiber.

I also created the company brochure, letterhead and datasheets for the different types of products ( Pigtails, Patch Cords, Optical Cables), as well as the labels to stick on the plastic bags.

I also created the website www.jbfitalia.it.